Ordering
As a new user you’ll just want to click to activate the “4 bottles for $28” promotion, then click the “Get Started” button on the top of their site. You’ll then be prompted with a few questions so that they can better understand your palette. These questions include a few multiple choice prompts like, “How do you like your coffee?”, and “Do you like citrus?”
Then, you can choose red, white, or a mix of both for your 4 bottles of wine delivered each month. On the site you can read about any Winc wine in detail
Winc gives you helpful info on each wine selection including:
- Cost ($13 and up)
- Body: (Full, medium, etc)
- Alcohol Content
- Balance (Fruit, earth, wood)
- How to serve: (chilled or room temp?)
- What it pairs well with (fish, red meat, pasta, sushi, etc)
- Wine description with origin and interesting history
If you do want to make a substitution, just click on any bottle and choose from a wide variety of replacements that are sortable by several filters including price.
Want even better wines? You can click “upgrade” and your wine bottles will come from the more expensive, highly-rated “Winc Select” selections. You can switch back and forth any time.
Unboxing Winc:
My wine arrived in only 3 business days. That’s fast! Here’s what my wines look like:

The wines were very well-packaged, and came with a booklet that includes “the A-Z of Wines,” to help you appreciate all of the aspects of wine that you may not have given much thought like, acidity, body, minerality, and descriptions of varietals like “Pinot Noir” or “Cabernet Franc.” Interesting and fun!
None of my bottles knocked my socks off, they all tasted like a $10-15 bottle of wine to me, but the experience of trying something new, learning new things, and being mindful about the wine I was drinking was what I liked best.
Buying wine through Winc isn’t a “deal.” You could probably find similar wines from better-known brands at your local liquor store at a cheaper price. But then again, that’s not the point of Winc. Part of what you pay for is the experience. Its really educational, fun, and kind of like having a friend who is a sommelier (wine guy) picking out bottles for you.
Personally, I think choosing wine at the store is an intimidating experience, and I end up making my choices based on the labels and price. (Duh!?) Winc gives you well-researched recommendations from sustainable sources, and even provides recipes for meals to pair with the wines.
I really like knowing that a new selection of wines is arriving each month, and it’s exciting like a Christmas gift to open!